All lights now are on ARK Performance which has released some details around their SEMA-bound project. Tuning company's Genesis AR550 sedan is getting readied for the iconic show and more importantly, taking the 2015 Genesis V8's great performance to a whole new level. This is the sixth project for the customizing specialists, involving a Hyundai vehicle modification for SEMA. So this year they have decided to inject the Genesis with performance characteristics on par with German super-sedan rivals like Mercedes-Benz AMG and BMW M.

Of course, being familiar with ARK's other projects, we know that they focus on the combination of supercharged power with head-turning design, which sets a new standard for Hyundai performance. The exterior for instance now features several modifications in order to accommodate the larger wheels.

This wider stance, coupled with a lowered suspension setup that results in more aggressive appearance. "AR Line" exterior modifications feature front and rear wide bumpers and fenders, a carbon fiber splitter and rear diffuser and AR headlights. Inside, the car has also been revised. The business jet-like interior is accomplished through Katzkin custom diamond-stitched seats and door panels.

The car uses Hyundai's 5.0-liter V8 engine as the powertrain's foundation. ARK Performance has added to it 130 horsepower via the inclusion of a Rotrex supercharger and ARK free-flow exhaust. The new ARK-developed suspension setup reduces body roll and delivers sportier ride. The Brembo Big Brake Kit with Nitto Tires it what rounds-out this customization.

ARK Performance Hyundai Genesis AR550 will be unveiled at Hyundai's SEMA press conference on 4th of November.

ARK Performance Hyundai Genesis AR550 Specifications and Details:


  • Hyundai Tau 5.0L V8 Engine
  • Rotrex Supercharger
  • ARK Performance Intake System
  • ARK ‘AR line' Carbon Engine Cover
  • ARK Downpipes
  • ARK High-Flow Catted Test Pipe
  • ARK GRiP Exhaust System
  • Upgraded Engine Management
  • ARK Race Spec Driveshaft
  • Engine Upgrade and Installation


  • ARK Front Strut Reinforcement Bar
  • ARK Front / Rear Stiffened Sway Bars
  • Airrex Premium Air Suspension System
  • ARK Knuckles and Control Arms
  • Brembo Big Brake Kit (Front / Rear)
  • ARK Lightweight Forged Wheels
  • Nitto Tire NT05 Summer Tires


  • AR Aero package by Infinite Auto Design
  • AR550 Wide Front Bumper w/ Carbon Fiber
  • AR550 Wide Rear Bumper w/ Carbon Fiber
  • AR550 Wide Front / Rear Fenders
  • AR550 Side Skirts w/ Carbon Fiber
  • AR550 Rear Trunk Decklid
  • AR550 Design / Mold
  • AR550 Crystal Project Headlights Upgrade
  • AR550 Exterior Welcome Lighting


  • Katzkin Custom Diamond Stitched Seats
  • Katzkin Custom Diamond Stitched Panels

ARK Performance Hyundai Genesis AR550 (2014) - picture 1 of 2
ARK Performance Hyundai Genesis AR550 (2014) - picture 2 of 2

Source: Hyundai