13 June 2008
Fuel-efficient and environmentally-sustainable premium automobiles from Mercedes-Benz, without the need to forego the characteristic brand features - safety, comfort and refined driving pleasure. This is the strategy of the Stuttgart based vehicle manufacturer. One emphasis within the development strategy is on modular powertrain technologies that can be utilized either individually or in combination, depending upon vehicle class, usage profile and customer requirements. With its “Road to the
13 June 2008
Mercedes-Benz launches integrated marketing campaign for new CLC with the slogan "What car do you drive when you're dreaming?"
Campaign presents new sports coupe as affordable dream car
Alongside classic print media ads, TV commercials, and dealership marketing, Mercedes-Benz focuses on the customers' personal expe
12 June 2008
According to the findings of development engineers at Mercedes-Benz following a fleet test conducted with a total of 1,000 Mercedes-Benz Actros trailer in 2005/2006, half of the serious truck accidents could be prevented. For the purposes of the trial, half of the trucks were equipped with the Lane Assistant, proximity
10 June 2008
Ultra powerful, ultra fast and conspicuously inconspicuous: The four-door stealth super sports car BRABUS BULLIT BLACK ARROW offers performance superlatives like no other car on the market: The basis for the car is the body of the new C-Class sedan, covered with a special matte-black coating.Ultra powerful, ultra fast and conspicuously inconspicuous: The four-door stealth super sports car BRABUS BULLIT BLACK ARROW offers performance superlatives like no other car on the market:
The basis for
06 June 2008
Following its most recent makeover, the G 55 AMG from Mercedes-AMG is now even more attractive. Boasting an upgraded performance of 373 kW/507 hp, this offroad classic has also been given a fresh look, incorporating a reworked radiator grille and new 19-inch AMG light-alloy wheels. Inside, the exclusive interior features the latest generation of telematics equipment and optional climatised seats in combination with designo leather upholstery for
05 June 2008
Mercedes-Benz has just reached a historical monthly sales record of heavy trucks in the Brazilian truck market. In May, the brand sold 1,010 units of these vehicles and reached a new sales record of heavy trucks.
“Brasil is one of the most important markets for Mercedes-Benz trucks. Here we do not only have a long
05 June 2008
Mercedes-Benz is one of the most successful auto brands in
this year’s customer survey conducted by U.S. market research institute J.D. Power. The Stuttgart car brand receives two gold awards for the highest vehicle quality in their respective market segments, and is also honoured for the world’s best production plant. This outstanding result is one outcome of the initiative launched by Mercedes-Benz to raise customer satisfaction and produ
03 June 2008
It was in 1901 that Daimler-Motoren-Gesellschaft (DMG), the company founded in 1890, delivered the now legendary first 35 hp Mercedes to Emil Jellinek; designer Wilhelm Maybach then immediately set about turning his thoughts to the future. At the top of his list of priorities were a higher power output, greater operational convenience and increased reliability, which even in those days were hallmarks of Daimler vehicles. And so it came about that
03 June 2008
A 40-tonne truck has turned the dream of a ‘one-litre car’ into reality: as the result of a test drive at Nardo in southern Italy, the new Actros tractor-trailer from Mercedes-Benz has set a world record as the most fuel-efficient truck in its category. The Actros was driven around the clock for seven days hauling a 25-tonne payload at an average speed of 80 km/hr for a total distance of nearly 13,000 km.
Its fuel consumption around the test course was exactly 19.44 litres of diesel per 100 km, or the equiva
02 June 2008
In the year since its market launch, the new Mercedes-Benz C-Class is continuing the success story of the predecessor model: more than 300,000 customers have purchased either a sedan or station wagon variant of the new model since it’s official introduction on March 31, 2007. “The sedan got off to an excellent start, and since its premiere at dealerships at the end of last year, the new C-Class station wagon has also been enjoying high popula
01 June 2008
Daimler-Benz patented what was to become a key element of passive car safety in 1958 – the wedge-pin door lock. It was introduced into a Mercedes-Benz production vehicle the following year. The innovative lock, featuring two safety detents, prevented vehicle doors from bursting open or jamming shut in the event of an accident. In vehicles with older locks fitted, doors were known to spring open even as a result of relatively harmless collisions, often resulting in occupants being thrown out of
30 May 2008
Formula 1™ stars Lewis Hamilton and Heikki Kovalainen are to drive the Vodafone McLaren Mercedes Formula 1™ car at this year’s Brooklands Motoring Festival: The Double Twelve over 28/29 June.
The Vodafone McLaren Mercedes team drivers will make a number of appearances in the car during the weekend as they take to the handling circuits at Mercedes-Benz World in Weybridge, Surrey and thrill the crowds.
Lewis commented: “The Festival
