Do you know that this year one of the most iconic American muscle car automakers marks its 100th anniversary? The brand is Dodge and it is tearing into its centennial year as America's mainstream performance brand. The exact day of celebration was yesterday, on 1st of July. In fact, after the brand has consolidated with SRT, Dodge is getting back to its performance roots with every single model it offers.

Both Dodge and SRT are aiming to offer a complete lineup of performance vehicles, which are to stand out in their own segments. Dodge is considered as the "mainstream performance" brand, while the SRT - as the "ultimate performance" halo of the Dodge brand. The combination results in complete and balanced performance.

At the heart if every Dodge vehicle is the passion of innovation and engineering. They are faster, better or smarter and offer an attitude that was built into the brand by the Dodge brothers themselves a century ago.

Dodge is taking the best of its innumerable successes over these 100 years: the technological advancements of the '30s and '40s, 50's design evolution and the racing heritage of the '60s, the horsepower of the '70s, the efficiency of the '80s and the iconic styling of the '90s.

The brand has produced many types of vehicles: from muscle cars to compact cars, minivans, crossovers and full-size SUVs. For the new model year, Dodge's models deliver exceptional horsepower, exclusive technology, unmatched capability and cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters.

2015 will see the market birth of Dodge Charger and Challenger, as well as the Dodge Challenger SRT equipped with the HEMI Hellcat. The latter delivers up to 707 horsepower which makes the Challenger the most powerful muscle car ever built. The Dodge brand 2015 lineup also includes the Dart, Durango, Grand Caravan and Journey, the new Crossroad model and of course – the performance beast Dodge Viper SRT.

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Source: Dodge