Affordable, practical, with low running costs and zero emissions; NICE Car Company today presents the first image of the all-new Ze-O. Making its global debut at the British Motor Show next week, this MPV is the first all-electric car available within a family budget.

"All-electric sports car prototypes are eye-catching and interesting," said Julian Wilford, co-founder NICE Car Company. "However, we all know customers want practical electric cars and they want them sooner rather than later. The Ze-O is a genuinely spacious and affordable car; it's coming to the UK this Autumn and to the rest of Europe during 2009. We expect to be very busy at the motor show."

NICE Ze-O

Styled in Europe and manufactured by NICE's partners in China, the entry level Ze-O will have a range of up to 65 miles in city driving and top speed of 55 mph. Optional, longer-range lithium-ion battery options will be available soon. Emissions free, the car will be exempt from road tax, congestion charge and boasts running costs of a few pence per mile. That's a fraction of the cost of a conventional petrol or diesel model.

Full details of the Ze-O and other models in the NICE Car Company family, will be revealed on the stand; N25, North Hall, London ExCeL, on 22 July 2008.